Sep 12, 2014

From Artist to Project Management


This April I packed up my modest but homey Brooklyn apartment and followed my wife across the country for a bigger, better career opportunity in Los Angeles. She had accepted a position at a well-known artist management company in Culver City on the Westside of Los Angeles. I viewed the big move as pushing the reset button for several aspects of my life, one being my career.

I’ve spent my entire adult life working in the music industry. I started off as an intern at BMG Distribution’s Dallas, TX, office, visiting record stores to check stock and put up displays, setting up album listening parties and passing out music samplers (even cassettes) at college events. Upon completion of my marketing degree at the University of North Texas, I found myself in a dream job… Artist Development Representative for Island/Def Jam at Universal Music Group. Within my first few months we released Rihanna, Young Jeezy and Rick Ross’ debut albums. We had a new Jay-Z and a huge Mariah Carey record drop. The Killers and Fall Out Boy still reigned at alternative rock radio. That year, Island Def Jam was the top selling label in the US.

Even though IDJ was doing well, physical distribution in the music industry was quickly changing. Dallas went from having 28 record stores to being able to count all remaining stores on one hand. We were moving into a digital world with new social networks like Facebook and now behemoth digital retailers iTunes and Amazon emerging.

While in Dallas I began managing a band called Fair to Midland who had created a unique mix of music, combining hard, classic and progressive elements. In 2006, the band signed with Universal Republic and I quickly found myself moving to New York City to work for a larger artist management company. During my time at that company I had the pleasure of working with amazing artists such as She Wants Revenge, Rickie Lee Jones, Langhorne Slim, Blonde Redhead and the one-and-only Lou Reed. In mid-2007 I left to start my own management company, which I ran for six years.

Fair to Midland “Musical Chairs” 

In 2013, I took a project management position at the creative advertising agency Translation. The company was founded and operated by music veteran Steve Stout and boasted an impressive client roster. State Farm, McDonalds, Sprite, Champs, Brooklyn Nets and Target were notables. I was project manager for all things Bud Light. I oversaw three product launches, several other TV/radio/digital campaigns and launched the 50/50/1 program. We held 50 concerts in 50 states in 1 day! We were also the agency that oversaw the Budweiser Made in America Music Festival, which began in Philadelphia and has now branched out to include dates in Los Angeles.

50/50/1 :30 TV Ad 

In early 2014, I began down the road of digital project management for a web development and branding company in NYC. This position helped me build my digital vocabulary, which I rely on at Marketing Factory.

I successfully made the big move from the frigid Northeast to the sunny beaches of SoCal. I immediately began the job hunt looking for the perfect position that merged skills attained in the music industry, advertising and web development. Luckily, I found Marketing Factory, nestled in the hip Abbot Kinney district, a few blocks from the amazing Pacific Ocean in the heart of Venice, CA. I am now a Digital Project Manager at an experiential agency focused on physical and digital music activations for brands. We produce the award winning Honda Civic Tour and Honda Stage at music festivals campaign, among other exciting projects.

I work closely with the MFI team to produce interactive web properties including websites, online sweeps, eCRM campaigns and other digital activations. I work with our social media team to develop strategic social media plans and create/track engaging social content for our brands. On June 11 we announced that Honda Civic Tour would expand from one to three tours for the 2014 season. We redesigned the Honda Civic Tour website where users can find news, artist info, exclusive videos and is expandable to be able to include online sweeps and compelling content. My main job is to give our brands a digital voice and to connect them with music fans across the country… and I love my job.

Honda Civic Tour Website –

Sep 8, 2014

Honda Top 40


For the third time in company history Marketing Factory has been nominated to an elite group of American Honda Motor Company, Inc. (AHM) suppliers. 

Selections were based upon relative ratings in criticality, quality, delivery, innovation, customer service and budget management. Years of service, multiple nominations and social responsibility / diversity initiatives were also built into the composite score for each nominee. 

All of us associated with the Factory are honored to contribute to American Honda. Congratulations to the entire community of nominees and winning partners! 

Aug 28, 2014

What Fans Talk About at Music Festivals

imageEventbrite broke down America’s social media conversations surrounding music festivals. They analyzed 20 million conversations and found that 89% of conversations happened before and after the event. Hopefully because fans are having too much fun watching top artists perform to think about their cell phones, but limited service might also play a minimal factor (judging from our own experiences - Can I charge my phone here?) 

They also took the time to rank the most talked about music festivals. SXSW takes the lead, but electronic and indie fests filled with youthful trendsetters dominate the list. TomorrowWorld, Lollapalooza, Coachella and Electric Daisy Carnival (EDC) all make the top 10. 


Aug 27, 2014 / 9 notes

Music Midtown Schedule Just Released

Music Midtown just released this year’s schedule. Join us at the Honda Stage on September 19-20 for great music and good vibes. 

Aug 26, 2014 / 1 note

Hard Day of the Dead Lineup is HERE!


Here’s a treat for all the electronic music fans out there. This year’s HARD Day of the Dead lineup has been announced. We’re happy to see that our friends from Pretty Lights will be in LA this year for the Halloween extravaganza, alongside more great talent including special guests Eric Prydz and Deadmau5, and Gaslamp Killer, a local favorite. 

Aug 20, 2014 / 1 note

30 Years of Music Sales Illustrated in a GIF


We all know that music sales have changed drastically over the years, and that artists need to find alternative sources of revenue to become successful these days. Digital Music News has put together a GIF to animate the last 30 years of music sales - from LPs to Paid Subscription services, and it proves our point. 

Aug 18, 2014 / 6 notes

Snapshot with Grouplove and Portugal. The Man


Our staff jumped in a photo with Grouplove and Portugal. The Man before their performance at the Greek Theatre in Los Angeles last Friday. 

Aug 14, 2014

Venice Review – Superba Food + Bread

Lincoln Boulevard is arguably the least aesthetically pleasing street on the west side of Los Angeles, so I was thrilled to discover that Superba is helping to break the mold.  The restaurant, which is, “equal parts bakery, café and urban park environment,” makes fantastic use of its location on the corner of Lincoln Boulevard and Marco Place with both its sunny open air patio (dogs welcome, Milo likes that!) and spacious, light-filled minimalist interior.  While Lincoln is no stranger to delicious cool restaurants (Wurstküche, for instance), they all seem to thrive in spite of their location, with high gates enclosing outdoor seating and dark, windowless back rooms designed to make you forget the constant crawl of rush-hour traffic outside; Superba, on the other hand, embraces its urban setting by creating a simple, open and serene environment that feels both a part of yet somehow separate from the mayhem of Lincoln. 

Since discovering this spot, I’ve eaten both lunch and dinner there and I’ve yet to be disappointed.  The atmosphere is relaxed, the wait staff is friendly and knowledgeable and the food is filled with flavor.  Ingredients are fresh and dishes are thoughtfully simple (I highly recommend the turkey sandwich, delicious avocado toast and rotisserie chicken salad). The wine list is excellent and the coffee (Heart Coffee from Portland) is fantastic.  Whether simply grabbing coffee and pastries from the bakery counter or sitting down for a relaxing lunch amidst the mid-day urban madness, Superba is a pleasant oasis in the midst of traffic and strip malls.

Aug 13, 2014 / 9 notes

The Art of Grouplove and Portugal. The Man

Marketing Factory is a supporter of the arts – all forms. We also produce the annual Honda Civic Tour. This year, we created a promotion to combine art and music.

The Civic Tour Art Gallery was created because Hannah Hooper (Grouplove) and John Gourley (Portugal. The Man) are both dedicated fine artists. They were searching for a new outlet to share their works with fans of their music. 

We partnered with online gallery Poster Child Prints and produced a pop-up art gallery for each concert event. It also lives online where fans can browse and purchase limited edition high quality signed prints including a Honda Civic Tour print entitled “Lil Homie.” The figurative art from Lil Homie also adorns the customized Civic that is up for grabs here

We’re proud to make artists and brands happy together.  

Aug 5, 2014

Civic Tour Sweepstakes! 9 Prizes. 9 Winners.

This year’s Honda Civic Tour continues its annual tradition by the customized vehicles from tour headliners, including a collaboration between co-headliners Grouplove and Portugal. The Man, plus distinct designs from American Authors and 3BallMTY.

The 2014 Honda Civic Tour Sweepstakes is 3x bigger with more chances to win than ever before. 3 custom Civics, 3 custom bikes, and 3 flyaway trips to see your favorite Honda Civic Tour headliners in concert!

For details and entry, go