Aug 1, 2014

Honda Civic Tour Feat. American Authors On Sale NOW!

Rejoice! Tickets for Honda Civic Tour featuring American Authors are now on sale. The tour kicks off in Reno, NV, on October 1 and hits  major cities across the nation. For tickets and more info, visit

We can’t wait to go on the road with the talented American Authors! 

Jul 30, 2014

Full ACL Festival Schedule is OUT!

Austin City Limits Music Festival just released the full schedule for weekends one and two. Explore the lineup and plan out your day at

For the 6th consecutive year, the Honda Stage will host some of your favorite musical acts including CHVRCHES, Outkast, Calvin Harris and Skrillex. We will be hosting the Honda VIP area behind the stage, and setting up the Honda Fit Stop which debuted at Governors Ball Music Festival in June. 

We’re looking forward to a great festival, and we hope to see you there! 

Jul 29, 2014 / 1 note

Every Music Fan Should Know About #LollaLIVE


Not able to make it to Chicago for Lollapalooza this weekend? You’re not alone. Our staff will all be glued to their laptops streaming our favorite acts through Red Bull TV.  Check out the full #LollaLive schedule above and be sure to tune in at on August 1–3.

Some staff favorites on the schedule include: Lorde, Kings of Leon, Gramatik, The 1975, The Avett Brothers, and of course, Outkast. You can also catch a preview of Honda Civic Tour headliners Grouplove and Portugal. The Man! 

Jul 28, 2014 / 3 notes

Portugal. The Man Limited Edition Prints

John Gourley stopped by to sign official Honda Civic Tour prints. We’re really excited for this special collaboration with Grouplove and Portugal. The Man. Details coming soon!

Jul 25, 2014

A Night of Peer/Pier Music Amongst Legendary Stories


Last night, we finished our office work and headed to nearby Chez Jay, the oldest dive bar restaurant in Santa Monica. The gang grabbed drinks and dinner before heading across the street to check out the pier concert series event. We squeezed a large group into the famed back room that’s entertained legends like Marilyn Monroe, Frank Sinatra, Sean Penn and JFK (not necessarily in that order). We swapped our own legendary stories with each other under the cloak of “what happens at Chez Jay, stays at Chez Jay.” 

The Santa Monica Pier’s 30th Annual Twilight Concert Series has become a mainstay event for summer at the beach. It attracts music fans of all ages. We were lucky enough to slip into VIP front-of-stage in time to see Papa and Cayucas perform amazing sets. The vibe went perfectly with a hot summer evening amongst our crew — we had so much fun we had to share it! 




Jul 23, 2014

Thank You Honda! It’s Always a Pleasure to be Nominated

Marketing Factory has been nominated for the 2014 American Honda Premier Partner Award. The esteemed award recognizes suppliers that have embraced the Honda philosophy of exceeding customer expectations. We have been acknowledged for our performance in the areas of quality, delivery, innovation, customer service and budget management. 

MFI is honored by this acknowledgement and will continue striving to provide clients with excellent service and innovative experiences through music platforms.

Jul 22, 2014

GIF! Demi Lovato Would Tour Preview


We headed down to the Demi Lovato World Tour Preview on the Honda Stage last night in Long Beach. The event was the first free concert produced by Honda and Live Nation this year. 

At the event, we had the opportunity to check out the Tumblr activation that included a Bosco GIF photo booth. It was a hit!

Jun 30, 2014 / 1 note

Crushing On Sky

“I like Sky Ferreira’s perspective on life and only recently learned she is a local from Venice, CA, which of course makes her more meaningful to me. She has a very worldly, cosmopolitan viewpoint. Her music is original and heartfelt. Sky seems genuine and clear of her own intentions.”

- Rob Tonkin, founder, Marketing Factory, Inc.

Being a musician today is a lot like being a grain of sand on the beach. There are a million out there, and to get noticed you must be something special, like a seashell or a rare piece of beach glass. Many musicians have turned to social media to cultivate fans and followers, and to distinguish themselves among their peers. Right now, Sky Ferreira is killing it on Instagram. Her eclectic posts reflect her eclectic personality and sense of humor. You can see some of our favorites below, and follow @SkyFerreira for more. 

Jun 24, 2014

Music Midtown 2014 Lineup Announced

We’re bringing the Honda Stage to Music Midtown in Atlanta, GA for the first time this year on September 19 and 20. They just released the lineup, and we’re excited to see Lorde, Iggy Azalea, Zac Brown Band, Jack White, Eminem and Run DMC in the mix. 

Tickets go on sale Saturday, June 28 at 10a.m. Hope to see you there! 

Jun 23, 2014

Key Players of Honda Civic Tour and Honda Stage at Austin City Limits Music Festival

We’re excited to work with some of the top marketers and promoters in the country. These are key people behind Honda Civic Tour and Honda Stage at Austin City Limits Music Festival.

Pictured from left to right: John Mendel, EVP, American Honda; Charlie Walker, CEO, C3; Jeff Conrad, GM, American Honda: Rob Tonkin, Founder/CEO, Marketing Factory; Levi Feeney, Senior Project Manager, Marketing Factory; Tom Peyton, AVP, American Honda.