We are so excited to announce our fall tour with American Authors! Tickets for the Honda Civic Tour go on sale August 1st and dates can be found on our website by clicking here. Get excited!
Jul 23, 2014 / 52 notes


We are so excited to announce our fall tour with American Authors! Tickets for the Honda Civic Tour go on sale August 1st and dates can be found on our website by clicking here. Get excited!

Jul 23, 2014

Thank You Honda! It’s Always a Pleasure to be Nominated

Marketing Factory has been nominated for the 2014 American Honda Premier Partner Award. The esteemed award recognizes suppliers that have embraced the Honda philosophy of exceeding customer expectations. We have been acknowledged for our performance in the areas of quality, delivery, innovation, customer service and budget management. 

MFI is honored by this acknowledgement and will continue striving to provide clients with excellent service and innovative experiences through music platforms.

Jul 22, 2014

GIF! Demi Lovato Would Tour Preview


We headed down to the Demi Lovato World Tour Preview on the Honda Stage last night in Long Beach. The event was the first free concert produced by Honda and Live Nation this year. 

At the event, we had the opportunity to check out the Tumblr activation that included a Bosco GIF photo booth. It was a hit!

Jun 30, 2014 / 1 note

Crushing On Sky

“I like Sky Ferreira’s perspective on life and only recently learned she is a local from Venice, CA, which of course makes her more meaningful to me. She has a very worldly, cosmopolitan viewpoint. Her music is original and heartfelt. Sky seems genuine and clear of her own intentions.”

- Rob Tonkin, founder, Marketing Factory, Inc.

Being a musician today is a lot like being a grain of sand on the beach. There are a million out there, and to get noticed you must be something special, like a seashell or a rare piece of beach glass. Many musicians have turned to social media to cultivate fans and followers, and to distinguish themselves among their peers. Right now, Sky Ferreira is killing it on Instagram. Her eclectic posts reflect her eclectic personality and sense of humor. You can see some of our favorites below, and follow @SkyFerreira for more. 

Jun 24, 2014

Music Midtown 2014 Lineup Announced

We’re bringing the Honda Stage to Music Midtown in Atlanta, GA for the first time this year on September 19 and 20. They just released the lineup, and we’re excited to see Lorde, Iggy Azalea, Zac Brown Band, Jack White, Eminem and Run DMC in the mix. 

Tickets go on sale Saturday, June 28 at 10a.m. Hope to see you there! 

Jun 23, 2014

Key Players of Honda Civic Tour and Honda Stage at Austin City Limits Music Festival

We’re excited to work with some of the top marketers and promoters in the country. These are key people behind Honda Civic Tour and Honda Stage at Austin City Limits Music Festival.

Pictured from left to right: John Mendel, EVP, American Honda; Charlie Walker, CEO, C3; Jeff Conrad, GM, American Honda: Rob Tonkin, Founder/CEO, Marketing Factory; Levi Feeney, Senior Project Manager, Marketing Factory; Tom Peyton, AVP, American Honda.

Jun 20, 2014 / 1 note

Honda Civic Tour presents Grouplove and Portugal. The Man on sale

Tickets for Honda Civic Tour presents Grouplove and Portugal. The Man are on sale now. Get yours by visiting

Jun 18, 2014

Remembering Casey Kasem


Casey Kasem is one of the loudest and most distinctive voices I heard in my head growing up in Sacramento (okay so I admit that I still hear voices in my head occasionally…haha). I remember my friend Alex Cosper listening to the weekly American Top 40 countdown program even more than I did. He went as far as copying down all of the song titles, artist names and chart positions. I wouldn’t be the least bit surprised if he still had a written record of all the long distance dedications to this day! We would discuss the number one songs and the weekly dedications on Monday’s. These are all fun memories from the voice of Shaggy.

It was Scooby Doo that made Casey truly unique to me. Not only was he a radio DJ and syndicated host, but he also acted and appeared in voice and in-person in countless television shows and commercials. Casey and Dick Clark were the two most recognizable producer/hosts of my formative years. Of course I also respected many other DJ’s/producers, notably Dr. Don Rose of KFRC and Les Garland, whom I even had the opportunity to meet at KFRC when he was programming the station under RKO in the 70’s. This was probably the pinnacle of my behind-the-scenes view of entertainment and music as a kid.

I can recall having backstage concert access at Day On The Green and seeing Ted Nugent hoisted high in the air on a fork lift and then climb down the front of a speaker stack on a rope, but that paled in comparison to meeting and submitting promo copy to Casey Kasem in the 90’s while working at Westwood One. That was a genuinely star struck moment in time that went by too quickly. He greatly influenced me and I noted his dedication (no pun intended) and professionalism. He had incredible attention to detail and integrity. He had a unique diet and refused commercial mention or endorsements of many products. This was a frustration at the time given that I was working on promotions, but in retrospect I admire his strength of character as he always stuck to his guns. 

It is worth taking the time to listen to Kasem’s outtakes on YouTube, which are not only hysterical, but also show his vulnerability and his passion. Hats off to Casey Kasem who conquered and accomplished an amazing mission on this planet. Thank you Casey! Keep reaching for the stars in DJ heaven.

Jun 12, 2014 / 2 notes

2014 Honda Civic Tour presents…

We’re pumped to announce the 13th annual Honda Civic Tour, taking a big turn in 2014 with not one, but three successive tours and three distinct music genres.

Alternative rock bands Grouplove and Portugal. The Man will co-headline the first tour kicking off on August 10 with support from Tokyo Police Club and Typhoon at select dates. The second leg featuring Brooklyn-based pop / rock band American Authors will begin in the fall. Latin DJ trio 3BallMTY will headline the final 2014 leg starting in November.

We’re also working on a unique art collaboration with Grouplove’s Hannah Hooper and Portugal. The Man’s John Gourley as part of their Civic Tour. Stay tuned for more details!

Honda’s commitment to music runs deep, with a 13 year history presenting the Honda Civic Tour as well as hosting Honda Stages at premier U.S. music festivals including The Governors Ball Music Festival, Music Midtown and Austin City Limits Music Festival.

Marketing Factory is excited to be part of the creative team at Honda launching and curating the Honda Stage initiative, which provides music fans one-of-a-kind music experiences through live performances and digital content.

Use the #HondaStage hashtag to follow and share your Civic Tour and festival experiences. 

Jun 9, 2014

Kiwi Beer, Art and Music


Anyone who has ever enjoyed a fine craft beer knows brewing is an art. Beck’s has taken the metaphor literally with its music inspired art labels.

The German brewer has captured eclectic sounds of music for its newest range of bottles, exclusive to the New Zealand territory. Each label motif is a reflection of a specific genre, in an exaggerated, almost cliché manner - from indie to hip-hop, rock to pop, metal to punk.

Each art label has been ripped and spliced with an opposing genre to create a clash of style that’s present in modern-day mash-ups, re-mixes and collaborations. The bottles are reminiscent of tour and gig posters getting pasted around city walls and then torn down for the next set of posters. Gig life.

Beck’s month long music promotion also extends beyond the bottles. THINK Packaging designed boom box shaped packs to hold the beer and then hand-delivered them to radio and TV stations to spur discussion around the newly released labels in honor of New Zealand Music Month (May).

“As you open up the boom box, you’re presented with 6 beers on ice, nice. Once you pull them out you’ll see that you have more goodies underneath… Hip hop inspired pop out glasses, coasters, retro tapes & a USB with the sponsored Beck’s track lists for your listening pleasure. Oh and underneath that, more beer.

Straight out gangster…”

We agree, pretty gangsta.