Aug 28, 2014

What Fans Talk About at Music Festivals

imageEventbrite broke down America’s social media conversations surrounding music festivals. They analyzed 20 million conversations and found that 89% of conversations happened before and after the event. Hopefully because fans are having too much fun watching top artists perform to think about their cell phones, but limited service might also play a minimal factor (judging from our own experiences - Can I charge my phone here?) 

They also took the time to rank the most talked about music festivals. SXSW takes the lead, but electronic and indie fests filled with youthful trendsetters dominate the list. TomorrowWorld, Lollapalooza, Coachella and Electric Daisy Carnival (EDC) all make the top 10. 


Aug 27, 2014 / 3 notes

Music Midtown Schedule Just Released

Music Midtown just released this year’s schedule. Join us at the Honda Stage on September 19-20 for great music and good vibes. 

Aug 26, 2014 / 1 note

Hard Day of the Dead Lineup is HERE!


Here’s a treat for all the electronic music fans out there. This year’s HARD Day of the Dead lineup has been announced. We’re happy to see that our friends from Pretty Lights will be in LA this year for the Halloween extravaganza, alongside more great talent including special guests Eric Prydz and Deadmau5, and Gaslamp Killer, a local favorite. 

Aug 20, 2014 / 1 note

30 Years of Music Sales Illustrated in a GIF


We all know that music sales have changed drastically over the years, and that artists need to find alternative sources of revenue to become successful these days. Digital Music News has put together a GIF to animate the last 30 years of music sales - from LPs to Paid Subscription services, and it proves our point. 

Aug 18, 2014 / 6 notes

Snapshot with Grouplove and Portugal. The Man


Our staff jumped in a photo with Grouplove and Portugal. The Man before their performance at the Greek Theatre in Los Angeles last Friday. 

Aug 14, 2014

Venice Review – Superba Food + Bread

Lincoln Boulevard is arguably the least aesthetically pleasing street on the west side of Los Angeles, so I was thrilled to discover that Superba is helping to break the mold.  The restaurant, which is, “equal parts bakery, café and urban park environment,” makes fantastic use of its location on the corner of Lincoln Boulevard and Marco Place with both its sunny open air patio (dogs welcome, Milo likes that!) and spacious, light-filled minimalist interior.  While Lincoln is no stranger to delicious cool restaurants (Wurstküche, for instance), they all seem to thrive in spite of their location, with high gates enclosing outdoor seating and dark, windowless back rooms designed to make you forget the constant crawl of rush-hour traffic outside; Superba, on the other hand, embraces its urban setting by creating a simple, open and serene environment that feels both a part of yet somehow separate from the mayhem of Lincoln. 

Since discovering this spot, I’ve eaten both lunch and dinner there and I’ve yet to be disappointed.  The atmosphere is relaxed, the wait staff is friendly and knowledgeable and the food is filled with flavor.  Ingredients are fresh and dishes are thoughtfully simple (I highly recommend the turkey sandwich, delicious avocado toast and rotisserie chicken salad). The wine list is excellent and the coffee (Heart Coffee from Portland) is fantastic.  Whether simply grabbing coffee and pastries from the bakery counter or sitting down for a relaxing lunch amidst the mid-day urban madness, Superba is a pleasant oasis in the midst of traffic and strip malls.

Aug 13, 2014 / 8 notes

The Art of Grouplove and Portugal. The Man

Marketing Factory is a supporter of the arts – all forms. We also produce the annual Honda Civic Tour. This year, we created a promotion to combine art and music.

The Civic Tour Art Gallery was created because Hannah Hooper (Grouplove) and John Gourley (Portugal. The Man) are both dedicated fine artists. They were searching for a new outlet to share their works with fans of their music. 

We partnered with online gallery Poster Child Prints and produced a pop-up art gallery for each concert event. It also lives online where fans can browse and purchase limited edition high quality signed prints including a Honda Civic Tour print entitled “Lil Homie.” The figurative art from Lil Homie also adorns the customized Civic that is up for grabs here

We’re proud to make artists and brands happy together.  

Aug 5, 2014

Civic Tour Sweepstakes! 9 Prizes. 9 Winners.

This year’s Honda Civic Tour continues its annual tradition by the customized vehicles from tour headliners, including a collaboration between co-headliners Grouplove and Portugal. The Man, plus distinct designs from American Authors and 3BallMTY.

The 2014 Honda Civic Tour Sweepstakes is 3x bigger with more chances to win than ever before. 3 custom Civics, 3 custom bikes, and 3 flyaway trips to see your favorite Honda Civic Tour headliners in concert!

For details and entry, go 

Aug 5, 2014 / 1 note

7-Up and Our Own Shae B at EDC


For the first time, 7UP partnered up with Insomniac, producer and promoter of Electric Daisy Carnival Music Festival (EDC), to broadcast one of the largest raves in America through a new online experience called “Electric Daisy Curated.” The platform for the broadcast, “Stage 7,” hosted UP-and-coming stars of tomorrow, also known as “Bubblying UP” DJs. I was lucky enough to have been selected as one of them.

I first experienced EDC in 2009, a year before I began DJing. It was love at first sight: the art, the lights, the energy, the crowd, and most importantly – the music. I remember standing in the middle of the main stage area; immersed in the crowd, swimming in flashing lights, shaken by basslines, synths, and snares. It was the best feeling I’d felt in a long time – I was alive. I was present. Whatever is happening right now, I thought to myself, I want this feeling to be present in my life forever. My quest to become a recognized DJ commenced at that time.

My first gig was in 2010. My first “festival gig” on a main stage occurred on June 22, 2014 at EDC.  I have played at festivals before on side stages and within art installations, but nothing like the 7UP stage, which was measured at a 125k person capacity, stocked with the highest level of production, and hosting some of the best emerging talent in the nation. I was STOKED.

My set, which I dubbed it the “Sunrise Set,” was scheduled from 4 – 5:30am… (my mom was worried that I would fall asleep before my set… I assured her that was not on my itinerary)… I dropped some bombs, was thrown some heart-warming pieces of “candy,” and made a lot of people dance. 

Follow Shae B, a DJ and Marketing Factory maker:






Aug 1, 2014 / 2 notes

Honda Civic Tour Featuring American Authors On Sale NOW!

Rejoice! Tickets for Honda Civic Tour featuring American Authors are now on sale. The tour kicks off in Reno, NV, on October 1 and hits  major cities across the nation. For tickets and more info, visit

We can’t wait to go on the road with the talented American Authors!